Pros and Cons of Key Informant Interviews

Key Informant Interviews (KIIs), along with desk reviews, are usually conducted in nearly all evaluations. There is a good reason for this. They provide additional insight on data that was maybe gathered from a survey and/or to complement the literature on a topic. As the name suggests, KIIs are conversations with experts who possess first-hand knowledge, experience and/or expertise on the subject matter under investigation.

Sometimes no document can give you the depth of understanding like someone who has worked in the particular sector for years. Despite the advantages of KIIs, there are also drawbacks. The image below gives a summary of the strengths and weaknesses of the qualitative method.